Nintendo of America published the launch trailer for Hello Kitty Party Land (2026) on October 29, marking the simultaneous release of the game. It is the first console title from Sanrio's in-house label Sanrio Games, and a notable push for the IP into the party-game space.
Official trailerDeveloped under the Sanrio Games label and published by Bandai Namco Entertainment, Hello Kitty Party Land (2026) is available now on Nintendo Switch and Nintendo Switch 2. The trailer showcases the game's colorful Party Land setting, where players create a custom avatar and team up with one of 16 playable Sanrio characters. The roster spans over 145 Sanrio characters in total. Content includes 45+ mini-games playable locally or online for up to four players, a Board Game Mode with quick in-between rounds, avatar customization, and sticker collecting.
